Since 2011, Trident Media Group’s Digital Media and Marketing (DMM) department has been providing TMG clients with full-service marketing and creative services, supporting both traditional and self-published releases. The department works with authors across genres on brand marketing, from social media management to Bookstagram outreach; digital ad design to brand partnerships. Whether it’s a new release or timely backlist reissue, the DMM team collaborates with authors to provide customized content calendars leading up to publication, and to strategize the building and maintaining of authors’ dedicated audiences between releases. The department regularly meets with marketing professionals both in and outside the book space, and travels to the West Coast annually to meet with contacts at Amazon, Goodreads, Apple, and others in the industry.